The Family Of The Jcpenney Advertisement A Happy Family

In the JCPenney advertisement a happy family of four sits on a clean living room floor embracing one another with hugs and smiles. There is fashionable furniture and decorations in the room, all of them in gender neutral colors. The family is well-dressed in soft blues and white. Every face in the ad is adorned with a tremendous smile. There is a caption in the upper-left corner that describes dad as cool and a best friend, bike fixer, swim coach, tent builder, and hug giver and rolled into one. Or two. The family is made up of a young daughter and son who appear Hispanic, both of them are near the toddler stage, and their two Caucasian fathers, both seeming to be in their thirties. This stylish clothing advertisement not only sells JCPenney’s clothes, but also makes an attempt at a reconfiguration of the American family model. Family is one of the closest emotional systems people can have. In this ad the family is also physically close to one another and showing one another affection. Each father is holding one of their children in a joyful hug. This example of the new model of the American family shows compassion beyond race. The ad conveys a message of embracing the diversity we find more prevalent every day in a progressing society. To welcome these simple differences with smiles. Both parents are also sitting on the ground at the same level of the children. By sitting they make themselves the same height as their children and create a sense of equality. The viewer isShow MoreRelatedJcpenney Retail Strategy6220 Words   |  25 Pagesbusiness manager grew a company we now know as JCPenney, which has flourished into a nationwide retail department store with over 1100 store locations throughout the United States. Throughout the years JCPenney has changed an adapted to the retail market. It wasn’t till the suburban boom of the 1950’s or the post WW2 era that JCPenney became relevant as the department store we know it as today. It was at t his time that JCPenney began to run national advertisements and adopted its discounted goods strategyRead MoreDillard s Strengths, Weaknesses, Opportunities, And Threats1272 Words   |  6 Pageshave education relating to the field. The implementation of a new department would normally have great cost, however cross training would save the company future costs. This also allows for current employees to move to the new salon if they are not happy in their current position. The second strength that we feel will allow us to implement salons in current Dillard’s stores without much problem is Dillard’s financial situation. Dillard’s is one of few clothing store that has seen an increase inRead Moremarketing questions13877 Words   |  56 Pagesshopping products are: a. unsought and convenience b. exclusive and selective c. exclusive and intensive d. heterogeneous and homogeneous e. consumer and business       ____  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  6.  Ã‚  Ã‚  When Gordon wanted a new set of bed sheets, he visited JCPenney, Target, and Kmart before selecting a set that matched his bedroom. If Gordon represents a typical bed sheet buyer, you know that bed sheets are: a. homogeneous luxury products b. shopping specialty goods c. operating supply goods d. convenienceRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesHow Managers Can Influence Moods 120 Summary and Implications for Managers 121 Self-Assessment Library How Are You Feeling Right Now? 98 Self-Assessment Library What’s My Affect Intensity? 104 Myth or Science? We Are Better Judges of When Others Are Happy Than When They Are Sad 107 glOBalization! Should You Expect â€Å"Service with a Smile† All Around the World? 108 Self-Assessment Library What’s My Emotional Intelligence Score? 115 An Ethical Choice Schadenfreude 120 Point/Counterpoint Sometimes BlowingRead MoreMarketing and E-commerce Business65852 Words   |  264 Pagestier-pricing expands. †¢ Internet telecommunications carriers support differential pricing to maintain a stable Internet; opposed by Net neutrality groups pushing non-discriminatory pricing. Society †¢ The mobile, â€Å"always on† culture in business and family life continues to grow. †¢ Congress considers legislation to regulate the use of personal information for behavioral tracking and targeting consumers online. †¢ States heat up the pursuit of taxes on Internet sales by Amazon and others. †¢ IntellectualRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesMinnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University. Before coming into academia, he spent thirteen years in retailing with the predecessor of Kmart (S. S. Kresge), JCPenney, and Dayton-Hudson and its Target subsidiary. He held positions in store management, central buying, and merchandise management. His first textbook, Marketing: Management and Social Change, was published in 1972. It was ahead of its time in introducing